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Will Talks To The Drum: "It's Do This Or Die"

Will Barnett, our Executive Creative Director speaks to The Drum about why all brands must think about content marketing, warning that "Taking a leap and getting involved in the world of content marketing and branded entertainment is a case of do this or die" .

Will goes on to explain that “...with content, brands can be more human in their communication and talk about what people are interested in, not just about themselves.”

Read Will's complete interview over on The Drum.