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Adjust Your Set
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Will Talks To The Drum: "It's Do This Or Die"
Will Barnett, our Executive Creative Director speaks to The Drum about why all brands must think about content marketing, warning that "Taking a leap and getting involved in the world of content marketing and branded entertainment is a case of do this or die" .
Will goes on to explain that “...with content, brands can be more human in their communication and talk about what people are interested in, not just about themselves.”
Read Will's complete interview over on The Drum.
Case studies
FULL SERVICE PUBLISHING
One trip, 20 films and a publishing plan
To celebrate M&S summer range of food from the Americas, our intrepid team set off with cameras, backpacks and a couple of hardy M&S experts. But bringing the campaign to life back home was the real story...
THE PUBLISHING MODEL
Bailey’s responsive newsroom
Bailey's turned to Adjust Your Set to create dynamic, newsroom coverage of their partnership for the Women's Prize for Fiction that would engage their audience and help define their brand role.
CREATIVE TECHNOLOGY
1,862 cameras in the Bacardi Triangle
The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.
HUMANISING BRANDS
Real stories with HSBC
When HSBC wanted to showcase their ‘Global Connections’ competition we thought that telling the real human truths behind the success stories would be something that people would be interested in... It ended up inspiring a whole campaign.
EPISODIC ENTERTAINMENT
M&S explore an adventure in food
Events can be great for people who are there but not exactly essential viewing online. When M&S launched The Table, we decided to take their culinary challenge a step further to create a thrilling food adventure.
TRUE NATIVE PUBLISHING
Spotify talk in audience culture
Combining deep cultural insight with powerful tech and analytics let us help Spotify reach whole new audiences - outside traditional advertising space.
SEO & PLATFORMS
Driving from search to commerce
We turned the internet’s appetite for home decoration and house-keeping content into a way to drive people to M&S’s Home offering.
EDITORIAL APPROACH
More than a celebrity interview
Marks & Spencer’s challenge to us was to create content worthy of attention in the editorial environment and to find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal for culture, to bridge the gap between brand, retail and consumer.