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From Culture To Commerce White Paper

Marketers now understand content is a varied beast that offers the best solution for bridging culture and commerce in an age when consumers don’t want to be interrupted by advertising. But the fact remains that we, as an industry, still struggle to work out exactly what content actually means.

Our white paper 'From Culture To Commerce' aims to demystify the confusion.

Arguably the most over-used but misunderstood buzzword in contemporary marketing, ‘content’ has become a catchall term that alludes to anything from video-based campaigns and brand magazines to website comparison tools. So it’s high time we put some solid definitions in place. After all, how can we be expected to understand content’s purpose if we can’t even articulate its meaning?

Our latest white paper ‘From Culture to Commerce’ is designed to demystify content marketing. It aims to help guide through the confusion to a coherent and functionally useful way of thinking about content.

Click here to download your own copy of From Culture to Commerce