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Adjust Your Set

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Tel: (0)20 7580 5933
New Business: alice.shaw-beckett@adjustyourset.com
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People & Culture

Jim Holmes: A Connected Future (CES 2016)

Connected technology was a big focus at this year’s CES and it was evident how it is merging its way across multiple industries, particularl ...

Could digital transformation lead to customer resentment?

Despite all the obvious benefits, there's a real risk that 'digital transformation' will also highlight a growing disparity between what a b ...

2016 Content Marketing Predictions

As 2015 draws to a close, content – and video in particularly – is still the most dynamic innovation in marketing. 78% of people now watch v ...

Support For Shelter This Christmas

In lieu of our agency Christmas card, we decided to make a donation to our chosen Christmas charity, Shelter. Each year, Shelter help millio ...

Adjust Your Set shortlisted for IAB Creative Showcase Award

Exciting news, we have been shortlisted for a Creative Showcase Award in the category 'Best Digital Video Creative'. We know how compet ...

Young, caring, but unable to make a difference – engaging youth in charity

In many ways 16-24 year olds represent classic charitable types. They are idealists who want a better world and are willing to pitch in to m ...

AYS Insider: KENZO CMO Sophie Metzker

As part of our ongoing AYS Insider series and following the launch of our research study Youth State, we met up with KENZO's CMO Sophie Me ...

Travel & Leisure: Aspirational lifestyles don’t appeal to young people

It seems that nowadays you have to be superhuman to remain immune to social media-induced lifestyle jealousy. Holiday photos, dream jobs and ...

Sweet tooth: updating confectionery comms for the new youth

The confectionery category has always had strong links to childhood, and often employs themes of playfulness and frivolity. However toda ...

Fancy a drink? Today’s youth say not necessarily

As a new generation comes of age, the alcohol industry faces a new set of challenges. Social occasions and alcohol have gone hand in hand fo ...

The Festival of Marketing 2015

We demonstrated how to put Content into Context with our native distribution platform Pollonize at this year's Festival of Marketing. ...

Driving into the future: Youth and the automotive sector

Young adults are a notoriously difficult market to capture, especially for the automotive sector. Between 2007 and 2011 the number of vehicl ...

Adjust Your Set Shortlisted for CMA Award

We are thrilled to announce that we have been shortlisted for a CMA International Content Marketing Award in 'Best Video' for our In The M ...

Marketing Magazine Publish Youth State

"Don't pander to the idea that millennials are vain, vacuous and materialistic" says Marketing Magazine in their coverage of our brand ...

Young shoppers: a new definition of customer-centric retail

Evolving consumer behaviours such as the growth of mobile shopping and showrooming are now well established. How has the landscape has moved ...

Adjust Your Set launches major new research initiative: Youth State

Today, Adjust Your Set is delighted to announce the launch of its brand new tracked research project: Youth State. With a report publishe ...

Adjust Your Set Appoints Asare Simms

Adjust Your Set appoints Asare Simms to create short film for new Youth State project. As part of Adjust Your Set’s new research project, ...

The Guardian: What Are The Challenges Facing Digital Agencies?

Following his Guardian Changing Media Summit appearance, our Founder & CEO Chris Gorell Barnes spoke to the Guardian about his concerns a ...

The Millennial Content Cause

It was recently claimed that: “for millennials … social responsibility is the new religion.” Indeed, in the US, 7 in 10 young adults cla ...

Will Talks To The Drum: "It's Do This Or Die"

Will Barnett, our Executive Creative Director speaks to The Drum about why all brands must think about content marketing, warning that "T ...

Brand Republic: Can You Define Marketing's Most Overused Buzzword?

Brand Republic asked us to help make sense of marketing's c-word to diffuse the fluff for brands and marketers around the world. "Argua ...

Marketing Magazine: "Having a Purpose is Like The New Black"

Marketing Magazine asked for our thoughts on the subject of purpose marketing. Nick Timon, our Chief Innovation Officer and author of our wh ...

From Culture To Commerce White Paper

Marketers now understand content is a varied beast that offers the best solution for bridging culture and commerce in an age when consumers ...

Insider Interview - Baroness Martha Lane Fox

For the second instalment of our interview platform AYS Insider, we spoke to Baroness Lane Fox, entrepreneur, digital tech advocate, and phi ...

Young Folk: 10 Takeaways From Youth Marketing Strategy 2015

Last week, we attended Voxburner’s fifth annual Youth Marketing Strategy event. The two-day conference lifted the lid on how best to communi ...

Take control of your video content

It’s been 7 years since Forrester claimed that a minute of video is worth 1.8 million words. Since then, the importance of video has only ...

Insider Interview - Alec Ross

AYS Insider is our editorial series, which digs deep inside the brains of some of our most inspirational friends. To launch this series, we ...

#JeSuisCharlie - How A Hashtag Made History

Je suis Charlie: an iconic symbol of humanity standing united in grief, recognized around the world for supporting free speech and resisting ...

3 Ways Big Brands Can Learn From Start Ups

"If you want something new you have to stop doing something old" - Peter Drucker It is no secret that the world is changing rapidly. In part ...

Who Does Shoppable Video Best?

Shoppable Video is an online video player that allows audiences to shop products whilst watching videos. You might have heard Shoppable V ...

2014 YEAR REVIEW: KEY TRENDS IN CONTENT MARKETING

2014 has been a transitional year. Gaps are emerging between bold, nuanced and experienced organisations, which are taking advantage of the ...

Do It On Purpose White Paper

In today's world, people are no longer passive receptors of brand messages, but active participants in two-way conversations. We must lead w ...

Millennials: The Connected Generation White Paper

Millennials have changed the face of marketing forever. They have infinite content to consume, but hate being interrupted. 12% would rather ...

2015 Content Marketing Predictions

Readers of this blog will be aware of the macro trends we see as we move into 2015; mobile first, identified and measurable distribution cha ...

It's Time Content Got Personal

Like many professionals I might go for a drink with colleagues after a hectic day in the office. Our establishment of choice is by no means ...

Time To ‘Un-Brand’ The Brand?

This thought piece was published by the Guardian Media Network Whether we really want to admit it or not; advertising (post digital) just d ...

CSR: From Bolt-On to Built-In

Social media has opened businesses up to a public panel that won’t let immoral behaviour be left unanswered. In a new research study relea ...

Masses Are The Media White Paper

We live in a time of great change where it is not the marketing output that is changing, but the delivery and business models underpinning t ...